Explore for a while what we do and browse our recent Experiences in our Portfolio Blog
SIETAR INTERCULTURAL LEARNING SPACE
Barcelona 18th of July 2008
The bluepill GROUP, in collaboration with diversophy, brings SIETAR, the Society for Intercultural Education, Training and Research, to Second Life!
The SIETAR Intercultural Learning Space features in Spanish and English 19 Intercultural, game based cultural exercises, fully dedicated to an immersive v-learning experience.
Explore different cultures and learn how you can deal with the challenges of living and working with people different from yourself in ever more diverse and multicultural places.
Earn a score on every cultural exercise you complete. Take the challenge to put your Avatar Name on the top scorer list in the SIETAR Intercultural Learning Space Auditorium.
Besides the Learning Space find an Information Centre about the SIETAR World Congress held from 22 to 26 October in Granada, Spain.
Learn more about this year's SIETAR World Congress and its umbrella theme:
"HOW GLOBALIZATION AFFECTS CULTURES & CULTURES SHAPE GLOBALIZATION".
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The SIETAR Intercultural Learning Space shows portraits taken from the "Face of Tomorrow" exhibition which give a powerful artistic impression of how globalization influences human identity.
To learn more about the "Face of Tomorrow" exhibition visit The Contemporary Art Museum Saint Gery right next to the SIETAR Intercultural Learning Space on the bluepill island or read on and watch the video below.
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EXHIBITION
THE FACE OF TOMOROW
Barcelona 18th of July 2008
The bluepill GROUP brings Mike Mikes photography project The Face of Tomorrow” to the Contemporary Art Museum Saint Gery in Second Life.
The Contemporary Art Museum Saint Gery in Second Life is a faithful reproduction of the renown Neo-Renaissance Market Hall Saint Gery, built in 1881 and located in real life in the "heart "of the European Capital in Brussels, Belgium.
The Saint Gery Contemporary Art Museum is a permanent installation with changing exhibitions, fully dedicated to contemporary Art and to an immersive Art experiences in synthetic worlds.
What is the face of London, New York, Paris? What does a Londoner, a New Yorker, a Parisian look like?
The Face of Tomorrow is a concept for a series of photographs that addresses the effects of globalization on identity.
The large metropolises of the world are magnets for migrants from all parts of the planet resulting in new mixtures of peoples.
What might a typical inhabitant of this new metropolis look like in one or two hundred years if they were to become more integrated?
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The Face of Tomorrow attempts to find this face by taking photographs of the current inhabitants and compositing their faces to create a typical face.
What we get is a new person - a mix of all the people in that city.
A face that doesn't exist right now, but a face, it seems, of someone quite real the Face of Tomorrow
Immerse yourself and stroll through the Contemporary Art Museum Saint Gery and discover the Faces of Tomorrow.
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EXHIBITION
THE BLUEPILL GROUP LAUNCHES THE CONTEMPORARY ART MUSEUM SAINT GERY IN SECOND LIFE
Barcelona 15th of February 2008
The Contemporary Art Museum Saint Gery in Second Life is a faithful reproduction of the renown Neo-Renaissance Market Hall Saint Gery built in 1881 and located in real life in the "heart "of the European Capital in Brussels, Belgium.
The Saint Gery Contemporary Art Museum in Second Life is now a permanent installation with changing exhibitions, fully dedicated to contemporary Art and to an immersive Art experiences in synthetic worlds.
Stroll through the Saint Gery Museum like visiting any other real world Art exhibition and discover a fully immersive experience that is only beatable by reality.
On your visit you will discover famous French photographer Jean Marc Henry and Marie Claire, a renown Belgium painter.
The Jean Marc Henry photography exhibition "Brussels in my first life and in my Second Life" focuses on 50 unique Brussels Photographs.
See the European Capital through the eyes of Jean Marc Henry and explore the city’s diverse and somewhat chaotic architecture, the constantly changing and difficult light and the cultural and social mix.
The “My Brussels” exhibition mirrors Jean Marc Henry's perspective of his chosen home town.
Marie-Claire exhibits her "Human Landscapes" series of paintings that convinced Art critics across Europe with her free, lyrical style, marked by modern urban influences.
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EXHIBITION
VISIT THE SECOND LIFE VIRTUAL MARIE-CLAIRE VANDERHOVEN EXHIBITION
Barcelona 4th of January 2008
The bluepill GROUP brings the Art exhibition "Human Landscapes", of Marie-Claire Vanderhoven to Second Life.
The exhibition "Human Landscapes", shows a series of Marie-Claires paintings that convinced Art critics across Europe with her free, lyrical style, marked by modern urban influences.
The paintings exhibited show her recent work linked to photography and her artistic search for light and space.
The real world exhibition opens on Wednesday the 9th of January 2008 in the 1881 built Neo-Renaissance Saint Gery in the heart of Brussels, Belgium and at the same time in the Virtual 1-1 reproduction of Saint Gery, in Second Life.
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Click to visit the Virtual World Marie-Claire |
Click to visit the Real World Marie-Claire |
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KEYTRADE BANK AND DOW JONES NEWSWIRES
Barcelona, 23 November 2007
The bluepill GROUP launches the second generation, Real Time Financial NEWS and Currency Conversion HUD for KEYTRADE BANK and DOW JONES NEWSWIRES.
This second generation HUD features besides the currency converter with Real Time currency conversion rates of 12 different currencies in relation to Linden $ now also Real Time FINANCIAL NEWS from DOW JONES NEWSWIRES.
The NEWS are accurate financial breaking news and headlines, together with rolling commentary and in-depth analysis.
With a click of a button on the Keytrade Bank HUD a stylish news screen slides out of the HUD and displays more than 2000 characters of financial NEWS.
The slide screen displays the NEWS with a Headline and date. You can further browse the NEWS feed by simply clicking on the page arrows.
To get a HUD pass by the KEYTRADE BANK Island and simply click on one of the various HUD Kiosks.
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Barcelona, 27 September 2007
The bluepill GROUP brings KEYTRADE BANK, the market leader in online trading in Belgium, to Second Life!
As from today, real time currency conversion rates and real time financial NEWS are available in Second Life!
In phase one of this multi-phase strategy, the bluepill GROUP conceptualised and implemented a Second Life Island that is home to a representative KEYTRADE BANK building but most of all the home base of 3 innovative value adding financial information services for Second Life Residents!
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The KEYTRADE AND DOW JONES NEWSWIRES concept, realized in partnership with Emakina, uses one more time 3 core elements, conceptionalized and implemented by the bluepill GROUP, that provide the Second Life Residents with a dynamic and unique immersive experience with real user benefits that truly reflect the KEYTRADE BANK Real Life activities.
1 - Real Time Currency Conversion rates So "stay tuned" on the latest Linden $ conversion rates and watch in real time currency fluctuations of the Linden $ in relation to Euro, Yen, British Pound, US $ and 8 more major currencies on 4 large scale screens.
2 - Currency Conversion HUD using real time currency rates The KEYTRADE currency conversion HUD allows you to convert 12 different currencies into Linden $. You can simply enter any amount you wish to convert in the HUD, select the currency you would like to convert to and the HUD provides you with the exact amount in Linden $ using the latest currency exchange figures! All HUD currency conversion rates are updated in real time!
3 - Real Time Financial News from DOW JONES NEWSWIRES To make sure you "stay tuned" about financial real world information during your virtual exploration in Second Life the KEYTRADE HUD offers real time financial News from the DOW JONES NEWSWIRES. Read financial Highlights in your KEYTRADE HUD as they occur! in French and English.
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BRUSSELS AIRLINES
b.places, the «places to be» in Second Life.
The bluepill GROUP developed for the recently merged Belgian flagship carrier Brussels Airlines (formerly Virgin Express and SN Brussels Airlines) an involving and value adding Second Life campaign.
The objectives:
-To raise brand awareness among Second Life inhabitants
-To attract new international customers
-To position Brussels Airlines as an innovative brand
To realise these objectives the b.places campaign was developed and soft launched on June the 19th 2007.
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b-places.com is a Second Life Resident Rated Hotspot Directory that has despite it's recent launch already become one of the most successful Hotspot Destination Directory available about Second Life.
After only 4 weeks, b.places had already received 5.829 unique resident votes collected via 157 interactive b.places voting boxes which are available on 61 Hotspots throughout the virtual territory of Second Life.
Further, more than 10.000 Real Time updated HUD's (Head Up Displays) were in circulation. And this was just the beginning. In the mean time, 15th of January 2008, there are more than 360 Hotspots, 1.700 Voting Boxes, 42.000 HUDs and more than 73.000 votes!
The b.places approach shows that Second Life is very much alive and kicking, despite the recent SL bashing by some media.
To be successful it requires more than rebuilding Real Life structures virtually, It simply all depends on your concept, very much like in the Real World!.
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So what's the secret behind this concept?
The b.places concept is made up out of three core elements that are carefully utilized in order to provide the SL Residents with dynamic and unique immersive experience with real user benefits that truly reflect the brands Real Life activities.
1 - The www.b-places.com web site| A Resident Rated Hotspot Directory that allows Second Life residents to browse the Hotspot directory, look at the TOP rated Hotspots, leave comments, submit own Avatar pictures and suggest new Hotspots |
2 - The b.places Voting Box
| The Voting Box allows SL residents to vote for a Hotspot, provides a link to the Hotspot web ranking, dispenses a HUD and provides more Information about how b.places works. Every week 15-20 new Hotspots will be selected and a Voting Boxes will be placed. |
3 - The b.places HUD
| The HUD gives you 5 major functionalities that enhance the Resident travel experience! |
EXHIBITION
A PREMIERE: THE FIRST SECOND LIFE MIXED-REALITY EVENT IN BELGIUM !
“MY BRUSSELS… IN MY FIRST LIFE AND IN MY SECOND LIFE”
Jean Marc Henry and the bluepill GROUP bring you the Mixed Reality Photography Exhibition "My Brussels".
The exhibition focuses on 70 of the best Brussels Photographs of Jean Marc Henry.
The Real World Saint Gery exhibition in the heart of Brussels took place between 07/06/07 and 09/08/07.
Originally the exhibition was only scheduled to last one month, but due to its tremendous success it lasted at the end 3 month and attracted thousands of visitors.
To see the Jean Marc Henry exhibition virtually chlick on the SLURL below. The exhibition will be open to the public until the end of 2007.
To read more about the event, Jean Marc Henry and the bluepill GROUP, click [here] for the press release....
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Click to visit the Virtual World Jean Marc Henry |
Click to visit the Real World Jean Marc Henry |
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SAM RESEARCH
Marketing Research in Virtual Worlds:
Building brand loyalty and repeat purchase sustainability through effective marketing strategies has become a major challenge.
The moment of product use and consumption is becoming the most essential driving force behind a product's success in today's markets: positive memories and experiences concerning the use or consumption of a particular product assure the product's high repurchase rate, and play an increasingly important role in the marketing mix strategy - and this is the main field of Sensory Marketing and a set of tools to conduct Marketing Research in Virtual Worlds.
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The Second Life Platform in combination with various marketing research tools developed by the bluepill GROUP give researchers faster, better and more efficient possibilities for conducting Marketing's Research.
The bluepill GROUP let's you capitalise on the strength of this 3D platform. The result is a much deeper understanding of your clients and product characteristics! The focus of Marketing Research activities in Second Life can be put on: V2R - Virtual world to real world, V2V - Virtual world to virtual world, R2V - Real world to virtual world.
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Together with with SAM Sensory and Marketing International we conducted various Marketing Research exercises and presented the results on the 4th SAM Sensory Marketing Seminar in Küsnacht, Zürich Switzerland.
