Why should you?

Virtual Reality (VR) started first to make headlines as different scientific research programmes and applications in the early 1990s. At that moment of time, VR was based on sensory input hardware devices and scientific research.

The Virtual Reality however used today in virtual worlds and computer games has actually little in common with this technology. The VR used today in virtual worlds emerged out of the game developer industry with a clear focus to develop a "mentally and emotionally engaging software"*

Using these 3D virtual online world capabilities help companies "...to design, simulate, optimise, operate and manage business activities of all sorts and is going to be one of the most important breakthroughs in the IT industry over the next decade". Irwin Vladawski-Berger (IBM's vice president)

3D virtual online worlds are currently in its promising infancy. It is in an emerging phase - at the dawn of replacing the Internet landscape as we know it today. Virtual online world applications will transform parts of today's web spaces into 3 dimensional virtual web worlds in the very near future.

3D virtual online worlds give companies today new concrete possibilities in marketing, sales, collaboration, communication, education/ training, simulation and branded entertainment.

Some real world entities that are already actively experimenting in Virtual Worlds are Adidas, BBC, BMG-Sony , DELL, IBM, Reebok, Mercedes, BMW, Toyota, Nissan, Pontiac, U2, Reuters, Sun Microsystems, Endemol, ING, ABN AMRO, Bild.T-Online, WIRED, Coca-Cola, and Microsoft.

Second Life is currently the most promising of the existing 3D virtual online world applications. Second Life is a “metaverse” (metaphysical universe), a three-dimensional world whose users, or “residents”, can create and be anything they want. The platform has >10,000,000 registered users and >1,600,000 US$ is spent per day. Latest growth figures show a significant increase in residence and $ spent.

The bluepill GROUP stays on top of these dynamic technological and business environment changes and assesses the potential of what 3D virtual online worlds can do and mean for your business. This is our passion. We deal with it every day. Rely on us to do it for you.

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* Edward Castronova, Synthetic Worlds